Department of Marketing specialises in working with schools to plan and implement successful communication campaigns, both between school and families, and within staff teams.

Timely and clear communication with families has many benefits to a school, including:

Higher school satisfaction amongst parents and carers.

Improved education experience for students – if families have a greater awareness of the happenings at their child’s school, this creates a greater cohesion between home and school and an increased sense of belonging for the student.

Fewer queries and complaints from parents and carers. Reducing teacher time spent dealing with parent and carer queries about upcoming school events and administrative matters means more time to focus on students.

Can We Help Your School?

Marketing Communications Strategic Plan

Department of Marketing can work with schools to design a Marketing Communications Plan to improve your school’s existing processes and give you a fresh and exciting approach to communication.

Through consultation with your school’s stakeholders, we will prepare a strategic communication approach for your school staff team to implement into your community.

Marketing Communications Overhaul

A school’s communication elements typically include:

Brand: Including logo, colours and tagline.

Website: Designed to provide information to both prospective and current school families.

Internal Communication Platform: Many schools partner with platforms such as Compass and Sentral for both school administration and communication needs.

Newsletter: Whilst frequency of distribution may vary between schools, a Newsletter provides a vital tool for regular communication to your school community.

Fundraising: Often organised by parent volunteers in conjunction with the school, the effective communication of both volunteering opportunities and fundraising initiatives can make a significant difference to fundraising campaign success.

We encourage any school to have a look through the above list and consider if any of your marketing communication elements could be overhauled for greater success. Department of Marketing can work with you to set up and implement new and improved marketing communication tools ready for you to use.

Communication Consultation and Management

As communities, schools experience highs and lows which have significant impacts on parents, students, staff and leadership. Highs might include the celebration of a special school anniversary milestone or the launch of a new facility. In more difficult times, school communities may find themselves navigating loss, fire, disruption or unexpected change.

Department of Marketing can work with your school on how to approach these challenges and ensure timely and effective communication to your school community. In addition to being experienced in crisis communication across various industries, we also respect that we may be working with your team on some of your most difficult days. We approach all engagements with a sense of understanding, collaboration, care, and professionalism combined with compassion.