LAMI Local Area Marketing Initiatives Pty. Ltd. was founded by Camilla Threadgold in 2010.  Having worked with some of Australia's most well known brands in senior marketing management roles, Camilla saw an opportunity in the market to provide experienced and all encompassing marketing consultation services to small and medium businesses.

With 20 years marketing experience and a Master of Business Marketing (with a thesis focusing on brand loyalty) Camilla's marketing industry knowledge, coupled with broad contacts and trusted suppliers, has allowed LAMI to build genuinely wonderful relationships with a loyal list of clients.

These clients come from a variety of fields.  Starting out with a loyal following of gaming clients focusing on trade promotions, gaming regulations and compliance, LAMI has grown to include education, medical, health, beauty, hospitality, gaming, sport, technology, human resources and entertainment clients on an ever growing list.